Fungal infections are a serious problem in modern health care. A critical factor in their successful treatment is time: the faster they are detected, the more effectively dangerous infections can be prevented. At the Institute of Physical Chemistry of the Polish Academy of Sciences in Warsaw a chemical sensor has been devised enabling the detection time of fungi to be shortened from the current couple of days to just a few minutes. …read moreContinue reading →
The post Does Content Marketing Create Sales for Your Industrial Business? first appeared on the ISA Interchange blog site.
This post is authored by Joel Don, ISA’s community manager and a social media & content marketing consultant | @joeldon
Manufacturing and industrial marketing have something in common. They focus on building a product and delivering it to the customer. Both want to make sure the customer comes back for more, since the cost of winning new business generally far exceeds the cost of retaining current customers.
What do marketers build? A lot of interesting information we nowadays call content. Plus, they have to figure out every which way to deliver it, either digitally or via traditional marketing collateral vehicles. And they have to measure the results. That’s content marketing.
Source: Content Marketing Institute 2016 Research
Content marketing for industrial automation and manufacturing businesses is certainly not new. During the “paper chase” era, marketers and public relations pros developed printed success stories, brochures, fact sheets, case studies, white papers, and newsletters aplenty, often complemented by high-quality photos and graphics. Most or all of that has gone digital. The only thing that restricted greater application of video was …read moreContinue reading →
The enhancement of photographs and videos by means of digital computation, versus traditional “darkrooms,” has typically required offline processing on a substantive standalone computer. Witness, for example, the longstanding popularity of multiple generations’ worth of software such as Adobe’s Photoshop and Premiere Pro. Now, however, this processing is increasingly being done by the same device that originally captured the still and video images. And increasingly, too, that device isn’t a standalone camera; instead, it’s a smartphone or tablet computer.Continue reading →
Just as the sun begins to set, for just a couple of months, hundreds to thousands of groupers gather at their favorite hangouts along the shelf breaks in the southeast United States, Gulf of Mexico and the Caribbean Basin to spawn – and luckily they’re pretty vocal about it, providing vital data on their reproductive behaviors as well as their favorite mating spots. …read moreContinue reading →
Starting January 1st, 2017, San Francisco residents will be held to new standards to take on the challenge of climate change. Last week, the city’s board of supervisors passed an ordinance requiring the installation of solar panels on all new construction, both commercial and residential.
This ordinance makes San Francisco the first major United States city to require solar panels on new constructions, although two small California cities have already passed similar laws.
Because San Francisco is on the tip of a peninsula, it is very vulnerable to sea-level rises, a result of high levels of carbon dioxide emissions. The new ordinance is meant to decrease these emissions. The solar panels that will be installed on new construction will be on roof tops, a typically underutilized space.
Current California law requires that 15% of roof space must be shade and obstruction free, or as they refer to it as solar-ready. It is projected that the new law will increase the number of solar panels in the city by 50,000, a number that would save more than 26 million tons of carbon each year.
This new ordinance is not the first trailblazing step that San Francisco has taken. In 2008, the city was one …read moreContinue reading →
Although many cities across the nation have pledged to improve their energy sources to mitigate climate change, they are often stymied by reliance on an electric power industry fighting new policies at the local, state and federal level. A University of Kansas law professor has authored an article detailing innovative approaches of cities and communities to cut carbon emissions and how the efforts will affect energy governance in years to come. …read moreContinue reading →
Organic sales down 3.6 percent year over year; reported sales down 7.1
Adjusted EPS of $1.37; diluted EPS of $1.28
Company narrows fiscal 2016 Adjusted EPS guidance range to $5.75 –
MILWAUKEE–(BUSINESS WIRE)–Apr. 27, 2016–
Rockwell Automation, Inc. (NYSE: ROK) today reported fiscal 2016 second
quarter sales of $1,440.3 million, down 7.1 percent from $1,550.8
million in the second quarter of fiscal 2015. Organic sales declined 3.6
percent, and currency translation reduced sales by 3.5 percent.
Fiscal 2016 second quarter Adjusted EPS was $1.37, down… …read moreContinue reading →